Rank Above the Fold With Conversion-Focused Ad Strategies
Search engines are the backbone of the modern internet. Search engines can point you in the right direction, whether you're looking for recipes, new clothes, or even a new car.
However, while these sites can generate a lot of traffic for your business, they often favor paid advertising over organic SEO. While you can rank higher by following standard SEO practices, SEM can generate better results in less time. Digital Marketing by Don can help you capitalize on this trend without breaking the bank.
Search engine marketing means creating targeted ads to feature on searches for specific words.
Google AdWords (SEM) means creating targeted ads to feature on searches for specific words. Here's a breakdown of the different types of ads we offer.
Search Ads
- These are the primary option - an ad that pops up when a user searches for a related keyword. For example, if someone is searching for baby toys, an advertisement for baby toys may appear at the top of the page.
Display Ads - Think of these ads as digital billboards on websites and landing pages. In this case, you're partnering with a site that appeals to your target demographic. For example, posting an ad for baby toys on a popular mommy blog.
Remarketing Ads - Users may abandon their carts for many different reasons. Remarketing ads often sweeten the deal, making customers more likely to follow through on their purchases.
Product Listing Ads - If someone is looking for products, these ads can show everything from pricing to photos to short blurbs about the item.
Google Shopping Ads - Google shopping allows users to find what they need without searching through individual websites. This option is a bit more competitive, but it's also essential if you sell products online.
Mobile Advertising Ads - Mobile users are on track to overtake desktop users when it comes to searches and purchases through search engines. So, you need mobile-friendly ads that work well on smaller screens.
Campaign Strategy
Keyword Research
Competitor Research
Campaign Management
A/B Testing
Tracking & Reporting
Paid advertising requires a more upfront investment, but the results speak for themselves. Our team will help ensure you get the most bang for your buck by designing ads that get lots of clicks. Think of SEM as hacking your way to more site traffic and a better bottom line.
SEM is when you pay search engines or websites to place your ads in front of your target demographic. Since these sites have tons of data on their visitors, you can target those users with pinpoint precision.
Organic SEO and other digital marketing tactics take time. By investing a bit more money upfront, you can see faster results.
The timeframe for getting results depends on many factors, including your budget and brand awareness. In some cases, you may see noticeable traffic after a few days, or it might take a couple of months to get substantial traction.
There are several reasons you may not see your ads. We'll work with you to determine the cause and what you can do to resume your campaign.
Yes, you can customize your SEM package to suit your marketing goals and budget. Contact us today to get specific pricing packages.
Digital Marketing by Don knows how to create ads that pop. If you want to see a noticeable increase in web traffic without waiting forever, you need to contact us today!
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